It’s always worth having a break from time to time to rethink everything. I had a break from Squidility some time ago. And what came to my mind during that break surprised me a lot.
With online shopping giants such as ebay or amazon who would need to shop anywhere else? As a small startup, how do you catch the attention of people out there who already know where to shop if they need something? I’ve had a lot of experience teaching rowdy classes with the attention span of a goldfish, but there is one thing that almost always gets people to shut their mouths and open their ears: let me tell you a story.
Today, more than ever, companies of all kinds need to have a personality. They need to show their customers who they are, not just what they are or what they sell. From small startups to monster businesses it has become essential to create a two-way relationship with their audience. Today this is usually done through online content. Blog posts to be more specific.