Cutting through the clutter is the main problem we all face when starting up a business. We don’t have the funds for in-your-face advertising. Therefore, we need to grab our audience by the scruff of the neck – as smoothly as we can, of course. Continue reading
Do you remember the first time you ever created something? Perhaps your first drawing or painting. You might have been proud of it at the time, but if you were a profound artist now, would you want that to represent your current status?
User-friendly content: why splendid simplicity is necessary. Any fool can make something complicated; it takes a genius to make it simple.
The how is simple: make it simple. Why? People don’t have the time, the patience, and the will to figure out what you’re flapping in front of their noses. People today are busy. Even people who waste time do it in a hurry. Continue reading
Why make changes to your content when your content is already perfect?
When you start making your first ever piece of content, you feel pumped and on the edge of your seat. You put it all together, look at it, nod your head, and think, “yeah!” with a cheeky grin. People are going to love it! People are going to love you! Continue reading
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You have to crawl before you can walk.
After crawling through websites, tutorials and audio books on content marketing, it’s time to take my first baby steps. I think I know enough and I’m ready to go!
Have you ever picked up a particular product which happened to be among other products of similar price and value? What made you pick up that particular product?
Can you think of a time when a random person stood an extra five seconds to keep a door held open for you just so you didn’t have to open it yourself? Why did they do that? And how did you feel about that?
There’s no time for cereals in entrepreneurship! No Nesquik, no Cornflakes! Okay, that might be an exaggeration, but there certainly isn’t any time for serials. No ‘Walking Dead’, no ‘Breaking Bad’. For the lovers of ‘Game of Thrones’ or any of the like, it’s sad to say that you have to put out the flame.
This is the next post of the Squid’s Transparency series. Have a look at how we do things here, what we did in July, what plans we have for next month, what’s good and what’s bad.