No skills are needed if you want to be a content creator. But some skills are needed if you want to be a good content creator. That’s why we scan through lots of content everyday. We scan and we scan until we hit a speed bump of good content. That’s when we slow down, look and digest. Continue reading
I was always saying that gaining first customers for your new product is the hardest part. Later – if your product is good – gaining the next ones is a little bit easier. Here’s how we get our first users.
At the very beginning I thought that Squidility may be a tool for young entrepreneurs. A little bit later I changed my mind and realized that it’s more for content marketers. Now I know for sure – it was a mistake. Squidility is for Steve.
With online shopping giants such as ebay or amazon who would need to shop anywhere else? As a small startup, how do you catch the attention of people out there who already know where to shop if they need something? I’ve had a lot of experience teaching rowdy classes with the attention span of a goldfish, but there is one thing that almost always gets people to shut their mouths and open their ears: let me tell you a story. Continue reading
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In the last couple of months, we published a few blog posts with our Monthly Reports. They showed what we had done in the previous month, what we accomplished, what we didn’t accomplish etc. Now we’ve stopped publishing these reports.
Today, more than ever, companies of all kinds need to have a personality. They need to show their customers who they are, not just what they are or what they sell. From small startups to monster businesses it has become essential to create a two-way relationship with their audience. Today this is usually done through online content. Blog posts to be more specific. Continue reading
Cutting through the clutter is the main problem we all face when starting up a business. We don’t have the funds for in-your-face advertising. Therefore, we need to grab our audience by the scruff of the neck – as smoothly as we can, of course. Continue reading
Do you remember the first time you ever created something? Perhaps your first drawing or painting. You might have been proud of it at the time, but if you were a profound artist now, would you want that to represent your current status?
User-friendly content: why splendid simplicity is necessary. Any fool can make something complicated; it takes a genius to make it simple.
The how is simple: make it simple. Why? People don’t have the time, the patience, and the will to figure out what you’re flapping in front of their noses. People today are busy. Even people who waste time do it in a hurry. Continue reading