Recently I had the pleasure of teaching a couple of people about content marketing. And what surprised me a lot is that there are a lot of things – obvious things, in my opinion – that they didn’t know. Such as the difference between a blog and a blog post.
That was interesting… I thought I would be describing to them what content marketing is, how it works, how social media marketing works, how email marketing or video marketing works. Instead of that, I learned something: when you’re teaching someone about something… the very first thing you have to do is to figure out what he or she already knows.
You may be really surprised.
Just like I was.
The first thing that comes to my mind is blog vs blog post. Obvious – I thought. But it’s not.
People often mix these two things and e.g. call blog post a blog.
In fact, it’s not the same. Let me explain what a blog is and what a blog post is.
What is a blog?
A blog is a website. It’s the place where someone can put and publish articles. It’s like a magazine or a newspaper. Vogue is a magazine, right? And what about National Geographic, Inc, Forbes, Washington Post or The New York Times? Those are magazines or newspapers, where journalists or editors may publish their articles.
The same is with a blog. A blog is a magazine/a newspaper/a place/a website, where a blogger (journalist/editor) may publish articles. In the case of blogs there is often only one author, creator of this blog.
Just like here… you are currently reading an article on Squidility blog. Squidility blog is a blog where we publish articles.
What is a blog post?
Remember blogs’ articles that I have just mentioned? These articles are blog posts.
Blog posts or articles, or entries, or blog content – you may call it however you want. All of these words mean the same.
Blog post is an article published on a blog.
Just like this one, that you’re currently reading. This is a blog post.
Hope you find this useful :)