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How Has Your Content Evolved?

How Has Your Content Evolved?

Do you remember the first time you ever created something? Perhaps your first drawing or painting. You might have been proud of it at the time, but if you were a profound artist now, would you want that to represent your current status?

A journey of a thousand miles begins with a single step.

– Lao Tzu

Content creators have a history

No inexperienced content creator produces high quality content straight from the start. Content evolves. As a teacher and ‘vlogger’, I create educational videos on YouTube targetted to my well-defined audience. I care about my audience and therefore want to create educational yet engaging content. After each video I make, I am satisfied with how it turned out. This evolving process inspires and encourages me to continue my journey.
But no too long ago, I had the horror of looking at my original video. My first ever video published on YouTube. It made me cringe to the point of wanting to leave the room. The camera was shaking, the video didn’t fit the screen, the sound was quiet and unclear. I was nervous and croaky. My posture was slouched with my face far too close to the camera. I could barely watch a a full 60 seconds of it. If even I can’t watch it, how could anyone?


I should delete it

When viewers encounter my channel, that disaster of a video will be the first video they watch. It has the most views and therefore entices further viewers to click. That may determine whether or not they will continue to watch more, improved videos. It will scare them off like food poisoning. I should delete it. I should definitely delete it!


Why I refuse to delete it

I can imagine that pulling the trigger of a gun when holding it up to someone’s face is not easy. That’s sort of how I felt when hovering the cursor over the ‘delete video’ button. I wasn’t sure why at the time, but I couldn’t bring myself to deleting it – no matter how bad the video was. It was my first video. My first ever video. Strangely, like a first medal, a first love, a first child.


Is there another perspective to this?

Perhaps I shouldn’t delete this video. If I delete it, I might want to delete the second one, and the third. They might all be terrible compared to my latest video. But mightn’t that be a good thing? They are terrible, but my latest one isn’t. When I take a step back, I see something special: I see a journey.


How my content has evolved

My original video was excellent – I thought at the time. Now it’s terrible – I think. But since my first video, every video following it has got better and better. Now I think they are great, brilliant, perfect. But if there is anything history has taught me, it’s that one day I’ll come to laugh at what I’ve just said. I’ve learnt how to use some new software, some new features and strategies to make my videos more appealing. Like a fine ball of tumbleweed, I’m getting bigger and stronger, collect more and more subscribers as I roll on towards what seems to be the right direction.


Am I going in the right direction?

I see where I started off. I see where I am now. And I see where I’m going. There is potential. Not only do I know that, but so do you. You can see for yourself how I started and how I got to where I am now. It’s a process of trial and error, of trial and improvement, of trial and perfection. You can do it too. Start creating your own content. Let it be bad. Because when it gets good, you’ll appreciate the journey.


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