Today, more than ever, companies of all kinds need to have a personality. They need to show their customers who they are, not just what they are or what they sell. From small startups to monster businesses it has become essential to create a two-way relationship with their audience. Today this is usually done through online content. Blog posts to be more specific.
Why we need to write a blog
The blog of a company is its voice, its mind and even its heart. The blog shows a customer that the business isn’t only all about selling you something. It isn’t all about reaching into your pocket. What it shows is that the company really wants a relationship with its audience and wants to make the world a better place. It does this by writing a blog filled with blog posts which educate, entertain and encourage.
How our blog posts used to look
I never chose to write a blog. My partner approached me. He asked me. And I agreed. It was my first time writing a blog. The idea was that I write about my journey from knowing nothing, to what I know now. From being able to do nothing, to what I’m able to do now. Before when I wrote my blog post, I would send it to my business partner to put it up on the website’s blog. I didn’t know how to. It’s like when a child gives mum an apple core after eating the apple because they don’t know what to do with it. So he would proof read it and put it up. How? I didn’t know; I didn’t care to find out.
How our blog posts look now
Now I do it all myself. I log into WordPress. The first thing I see is the dashboard. I add a new post or find a draft which I’m already working on. I type in the title in the bar above, and then the text in the white box below. Use subheadings ‘Heading 2’ which makes the post better organized. Between the title bar and the text box there is a tool bar which allows me to edit the style and appearance of the text. If you want to add a link, it’s better not to copy the URL onto the blog post, but rather highlight a word or piece of text and select the ‘Insert/edit link’ button, after which you can enter the URL.
Any quotes should be entered using the ‘Blockquote’ button. Rather than using speech or quotation marks on the keyboard, just highlight the text and select the ‘Blockquote’ button. e.g.
A journey of a thousand miles begins with a single step.
On the right side of the page
On the right side you’ll find more options for organizing your blog post. Let’s start from the bottom and work our way up.
- Featured image
Here you can upload an image which will cover the title of your post. I usually make sure the width is more than 2048 megapixels.
Don’t forget to enter tags which is vital for your SEO(Search Engine Optimization). Write a key word followed by a comma and space.
- Choose your category
Choose the category for which blog you would like your post to appear.
At the top right you will see 3 options: Save Draft, Preview, and Publish. I doubt your post is ready to be published. The best thing to do at this stage is to save the draft and then preview it. When you preview, you’ll see what your post would look like when published online for the world to see.
Readability and SEO
Just above the ‘Publish’ button you’ll see ‘Readability’ and ‘SEO’. ‘Readability: Needs improvement’ is what is most likely to appear. ‘SEO: Not available’ it what is most likely to appear. The next step is to make both “Readability’ and ‘SEO’ green and OK. Scroll down. When you almost get to the bottom of the page, you’ll probably see traffic light colours.
Then click on the blue title and enter the SEO title. The ‘Slug’ is what will appear in the URL. The ‘Meta description’ is the text below the blue SEO title and the green URL. Then enter the focus keword: the word or phrase which describes what your text is about. Next we need to look at the ‘Analysis’. The more green dots we have the better. Follow all the tips which will help get all those dots green. Make as many improvements as you can, especially focus on the red dots.
Once the ‘Keyword’ tab is green, go to the ‘Readability’ tab, which is probably red or orange. In the analysis you’ll see what needs improving. By clicking on the eye icon, you’ll see where in the text the particular point of advice is refering to.
Once you’ve got all or almost all the dots green, you’re ready to publish. Scroll up to the top and check that the ‘Readability’ and ‘SEO’ are both green and ‘Good’ Yes? Green? Good? OK! Hit the ‘Preview’ button one more time to satisfy your curiousity.
Just one more thing
Insert a read more tag. Go back to start of your post. Place your cursor over and click the point of which you want to appear as the snippet of text on your main blog. If you select the end of our first paragraph, your first paragraph will appear on the blog, followed by a ‘Read More’ link.
Once published, the blog post will be up for the world to see. It can be edited and redited as many times as you like. Just edit and hit the update button.