Our progress:

60% Complete (success)
First user
First 100 users
First paying customers
$10k in revenue

July 2016 Report

July 2016 Report

This is the next post of the Squid’s Transparency series. Have a look at how we do things here, what we did in July, what plans we have for next month, what’s good and what’s bad.

We’re not going to hide anything.

Why do I publish this report?

I truly believe in transparency. I love honesty and when people say what they think. In work, in life, everywhere. That’s why we are not going to hide anything that’s related to Squidility.

July, 2016

July was the third month in which we were working together – my co-founder Rob and me. And the very first month when I really started to feel that we’re working together. Less teaching/learning stuff, more working. A few new pieces of content have been created, a few new things and fixes in the product have been implemented. And I started to work more seriously on gaining an audience and building the business.

What have we done in July?

Just like in June, we focused on two things in July.

The first thing was marketing. In July we published a few new articles on our blog and I started to build an audience on Twitter. I also made a plan for something new in regard to promotion, but that’s not the case for this report ;)

The second thing was business. We already made a business strategy some time ago. In July I changed it a little bit and we have also finished our business plan.

What did we want to do in July, but didn’t do?

There were three main goals for July. These were:

  • New functionality that shows all the fetched data (titles, languages, dates etc.)
  • Finish our business plan for Squidility
  • Publish the very first guest post; we don’t know where yet.

The first goal still hasn’t been accomplished. I had to focus on some other small functionalities and bug fixes in the code and still did not have the time to create a functionality that shows all of the data. We have algorithms that fetch all of the data, but we still need to show them. Working after hours is really hard, especially if you are involved not only in Squidility, but also in so many other things.

The second goal has been accomplished. The business plan is ready – in Polish. Now we need to start using it and translate it into English.

The third goal has been partly accomplished. Rob is still trying to prepare for it. We have lots of things done here, but we are not ready to publish the very first guest post yet.

What’s the reason for not achieving these goals?

Just like before, we did what we were able to do in July. Rob is still learning about everything, I simply wanted to do too much for one month.

Stats in July

It’s the sixth month of Squidility. Let’s see how our stats look.

Squidility website:

squidility website - july 2016

Squidility blog:

squidility blog - july 2016


Active users: 36

Paying customers: 0

Income: 0

Expenses: 0

In Squidility newsletter: 78 emails

In Squidility blog newsletters: 2 emails

Sites in Squidility (sites that we analyze): 62

Posts (pieces of content that we analyze): 95,764

Projects (projects that have been added by users): 59

Content ideas (content ideas that have been added by users): 474

The biggest lesson we learned in July

The biggest lesson I learned: people are able to learn much faster, if they have someone to guide them.

What are the plans for August?

The main thing here: we want to finish everything that we have already started, because we want to focus more on the business part of Squidility in the next few months. To be more specific:

  • New functionality that shows all the fetched data (titles, languages, dates etc.)
  • A few more optimizations in the product (e.g. for adding new tags and content ideas)
  • Finish building a list of sites where we could publish our guest posts and write at least one guest post
  • Finish building a list of ideas for content for guest posting

Hard work and even more hard work. And I truly believe that we will have reasons to be really proud of.

Entrepreneur, manager, blogger, man and father. Founder of Squidility, blogger KarolZielinski.com, CEO at PayLane.

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