No skills are needed if you want to be a content creator. But some skills are needed if you want to be a good content creator. That’s why we scan through lots of content everyday. We scan and we scan until we hit a speed bump of good content. That’s when we slow down, look and digest.
What makes content good content?
If you start creating a series of content that people see and follow, will they miss you if you stopped? If so, why? Perhaps your content was useful. Perhaps your content was inspiring. Or perhaps it was just really entertaining. If you stop creating content and leave people wanting more, that’s good content.
How to improve your written content
People want that what is original and engaging. Before you go and create such content, you have to get them to open it up first. 80% of people will read your headline, but only 20% of those people will read the rest of your content.
Your headline is as important as the front cover of a magazine. If the headline is overlooked, not a single page will be turned. Your headline must be eye-catching and not too general. Keep it simple but specific. Not too many words – 10 max! Feel free to add a number. 10 Skills You Need As A Content Creator might have even been more attractive to those who like bullet-pointed lists.
Your first sentence
Your first sentence is like the first 10 seconds of a movie trailer. If that fails, the rest is forgotten. Get straignt to the point with what the post is about. We don’t live in an age of ‘Once upon a time in a land far far away’ anymore. Be brief and articulate. The title and opening line is more important than the rest of the post. But that doesn’t mean the rest of the post should disappoint.
Your first paragraph
Your first paragraph is the rest of the movie trailer. If your reader gets through that and is satisfied, they’ll be likely to go through the rest of the post to the very last sentence. Make sure the first paragraph gives the reader enough of an idea to know what the entire post will be about and why they should continue to engage in it. The last sentence of the first paragraph should be a little teasing, leaving the reader to want more.
The body of the text
The body of the text should be well organized. Use many paragraphs – no more than 10 lines. Give your paragraphs subheadings. The reader should, in fact, be able to scan though the whole post just looking at the title and subheadings, and get the feeling they’ve read everything.
The final paragraph
The final paragraph is like the ending to a movie or book. Need I say more? Leave your audience satisfied, yet wanting more. Don’t ramble on and on leaving the reader only too happy it has come to an end. Make it brief yet powerful.
Even just one image will vastly increase the likelihood that someone will open your post. All magazine front covers have an image which often stands out more than the title. The image is eye candy, and we all like candy.
Call to action
Don’t leave your reader stranded in the middle of nowhere. What is the actual purpose of your content? What do you want your reader to do once they’ve read it? Give them a call to action.
Tell a story
Storytelling is the best way to make your content engaging and memorable. We all love a story. Especially a story we can relate to. Tell a story which you target towards your audience. Tell it to them. They might just go and tell someone else.
Be yourself and have your own voice. Don’t be afraid to share your opinion. Those who are repelled by that are not your target audience. Those who relate will become your target audience, and a loyal one at that, if they feel you are likeminded.
Provide good content and you’ll earn the right to promote your product.
– Guy Kawasaki
Go. Be yourself. Create good content!