It’s always worth having a break from time to time to rethink everything. I had a break from Squidility some time ago. And what came to my mind during that break surprised me a lot.
With online shopping giants such as ebay or amazon who would need to shop anywhere else? As a small startup, how do you catch the attention of people out there who already know where to shop if they need something? I’ve had a lot of experience teaching rowdy classes with the attention span of a goldfish, but there is one thing that almost always gets people to shut their mouths and open their ears: let me tell you a story.
Today, more than ever, companies of all kinds need to have a personality. They need to show their customers who they are, not just what they are or what they sell. From small startups to monster businesses it has become essential to create a two-way relationship with their audience. Today this is usually done through online content. Blog posts to be more specific.
User-friendly content: why splendid simplicity is necessary. Any fool can make something complicated; it takes a genius to make it simple.
The how is simple: make it simple. Why? People don’t have the time, the patience, and the will to figure out what you’re flapping in front of their noses. People today are busy. Even people who waste time do it in a hurry.
Why make changes to your content when your content is already perfect?
When you start making your first ever piece of content, you feel pumped and on the edge of your seat. You put it all together, look at it, nod your head, and think, “yeah!” with a cheeky grin. People are going to love it! People are going to love you!