You may be wondering which is better: a multi topic or single topic blog. There are advantages and disadvantages to both. However I tend to favour one over the other. Let me take you through the pros and cons and we’ll see if you take my side.
Today, more than ever, companies of all kinds need to have a personality. They need to show their customers who they are, not just what they are or what they sell. From small startups to monster businesses it has become essential to create a two-way relationship with their audience. Today this is usually done through online content. Blog posts to be more specific.